The popularity of the aphorism, a short, memorable, often pithy statement, goes hand in hand with the invention of printing. Throughout the 18th, 19th, and 20th centuries, aphorisms and maxims were published globally in thick, bound collections. Although print remains precarious in a digital age, the aphoristic statement lives on.
For last night's Book Launch Cabaret at Storefront for Art and Architecture to celebrate Studio-X's newest release, The Studio-X NY Guide to Liberating New Forms of Conversation (GSAPP Books, 2010), edited by Gavin Browning, I presented Maximum Maxim MMX a zine, in slideshow form, maximized with maxims germane to architecture and publishing.
Here's a slideshow.
I hadn't intended on selling copies, but there was such an interest, that I've decided to run an edition.
Order your copy here: