I wrote up a brief piece on Eve Moser's Seeding the City for I.D. magazine. It is only in the print edition, but I've put the full text below to spread the work on her project. Eve's looking for participants to grow a rooftop patch. No green thumb needed.
You can follow the greenroof takeover on the Seeding the City blog.
A New York artist harnesses social networking to build roof gardens.
Eve Moser is launching a pyramid scheme. The Brooklyn artist is no Madoff, however— rather than padding her pockets, she’s trying to spread environmental awareness, one roof garden at a time. Participants in her new public art project, Seeding the City, get a homegrown 2-by-4-foot green-roof module installed on their rooftop, but only after they’ve convinced friends and neighbors to join. “It’s about connecting people with their landscape and with each other,” Moser explains.
She conceived Seeding the City in 2007 while working on High Water Line, a chalk boundary that ran through New York waterfront communities 10 feet above sea level to demonstrate the impact of rising oceans. The culturati cheered the project, but Moser wanted to reach the “ecologically repressed”—her term for poor urban communities living with a legacy of industrial pollution. So last summer she began teaching teens at the youth shelter Covenant House how to build the green-roof modules. Once installed, the modules are marked with a rooftop flag and street- level signage to generate interest and word-of-mouth buzz.
Moser is also mapping each location on the project’s website, then using an application that monitors urban heat-island effect to track how much heat the new vegetation is absorbing. Moser hopes that the site, which also hosts blogs, forums, and information on environmental remediation, will foster a community that can spread to other cities. “The challenge is to keep it lively and engaged so it doesn’t die on the vine."